The “Budweiser Global Tour” campaign, developed by Wieden+Kennedy, offers a unique experience for consumers. By scanning the QR code on the neck of the bottle, participants have the chance to win tickets and passes to iconic events sponsored by the brand, such as Lollapalooza, VMA, and Tomorrowland.
We were responsible for creating the campaign's Key Visual and promotional videos. The KV features the bottle at the center of a vibrant stage, surrounded by visual elements reminiscent of major musical events. The videos brought these elements to life to highlight the product and the grandeur of the experience offered by the campaign.
