São Paulo, Brazil
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About Project
A chilling presence, a legendary sip.
When two of pop culture's most iconic brands share the same universe, every detail of the execution must reinforce the grandeur of that meeting. For the Coca-Cola × Star Wars campaign, we developed a FOOH film that combines live-action production and VFX to transform an urban intervention into a cinematic experience.
[Details]
We handled the project's creative development ranging from concepts, narrative, storyboards, animatics, and pre-visualization to the creation of visual effects integrating 3D simulations, compositing, and CGI with footage shot on location in Colombia. The result is a piece designed to extend the campaign beyond physical space and conventional media, using entertainment as a language to create a shareable experience capable of bringing two cultural worlds together with the visual impact that a collaboration of this scale demands.
Storyboard



