In 2024, Beck’s launched “Distrito Beck’s,” an innovative guide connecting São Paulo residents to the city’s best spots, bearing the brand’s seal of quality. The campaign celebrates authenticity and offers a curated selection of unique experiences, highlighting places where people not only frequent but feel a sense of belonging.
We developed six distinct loops, bringing to life the visual concept of the “Beck’s District.” Using a contemporary and minimalist aesthetic, the videos showcase iconic brand elements such as bottles, stylized chairs, lids, and boxes, all immersed in a sophisticated monochromatic design. The frames capture the urban and modern essence of São Paulo, connecting the brand to the vibrant spirit of the city and the lifestyle of its consumers.
