São Paulo, Brazil
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About Project
Gagacabana, Paws Up!
To celebrate Lady Gaga's landmark performance in Copacabana, Beats, the oficial sponsor for the event created Gaga Cabana a campaign designed to capture Lady Gaga's unmistakable visual universe and the iconic Monster Paws mythology. The project unfolded through the campaign with KV'S of the long necks surrounded by elements from Lady Gaga's universe, along with a limited-edition collectible can designed to be holded by the Monster Paws.
[Details]
We created the KV film for the limited-edition can, conceived as the hero piece for its launch. Rather than simply showcasing the object, the film translates its concept into a cinematic reveal, highlighting the collectible's unique design and its connection to the Monster Paws narrative.
Alongside the Monster Paws Can, we developed the campaign's key visuals for OOH and Digital Media, establishing an expressive identity that balanced Beats' unmistakable attitude with references drawn from Gaga's aesthetic universe.
