Client
Nike+ CBF
Agency
Wieden+Kennedy
Date
2024

We produced the official campaign video, featuring the National Team’s mascot, the Canarinho, as the protagonist. Realistically portrayed, the mascot bridges tradition and modernity, symbolizing the energy and identity of Brazilian football. The piece celebrates the strength of this partnership and its importance to the sport's future.

Nike + CBF

In 2024, Nike and the CBF celebrated the renewal of their partnership with a campaign that underscores the pride and passion for Brazilian football. The film pays tribute to the history of the Brazilian National Team, highlighting a commitment to inspiring fans and players across generations.